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211 Social Media Posts

211 Call Center Tobacco Cessation Referral Project | Social Media Assets

Use the following social media posts to promote the partnership between 211 and the California Smokers’ Helpline, which consists of identifying and referring eligible 211 callers to the statewide tobacco cessation service, the California Smokers’ Helpline.

These assets encourage smokers, vapers, and proxies (people interested in helping someone quit) to call 211 for free quit smoking and vaping services with an added $20 incentive. The images, short videos, and captions provided feature success stories from the Helpline’s past clients, a strong call-to-action, and multiple post options for the different target audiences.

These assets should solely be used to promote the 211 Call Center Tobacco Cessation Referral Project to the public.

How to use the promotional 211 Social Media Posts:

  1. Download the graphics (available in English and Spanish).
  2. Use the caption provided or create your own.
  3. Don’t forget to add relevant hashtags and tag the California Smokers Helpline @1800nobutts.
  4. Share on Facebook, Instagram, and Twitter.